When IN THE RAW™ founder, Marvin Eisenstadt, joined his dad’s Brooklyn sugar-packing business in 1956, natural food wasn’t much of a buzzword yet. But before long, a local restaurant called Brownie’s asked Marvin to help find a natural, less-processed sugar. Marv jumped right on the idea, then to the tropics and back with a delicious Turbinado sugar. He named it SUGAR IN THE RAW® Natural Turbinado Sugar. Because that’s exactly what it is.
Over the years, more and more people caught on, but it wasn't until the late 1990's that the natural sweetening revolution really took off, and coffee houses put the little brown packets on every other street corner. Pretty lucky for us. Luckier still, people are always looking for more naturally sourced options these days. So Marv and his sons, Steven and Jeff, and son-in-law, Michael, introduced STEVIA IN THE RAW™ Sweetener.
The IN THE RAW™ brands joined the Smucker Foods of Canada Corp. family in 2013. They are a perfect complement to our other brands, which include Robin Hood®, Smucker’s®, Crisco® and Eagle Brand®.